by gmist on April 18, 2012

Travel & Tourism larger industry than automotive manufacturing

Travel & Tourism larger industry than automotive manufacturing

The global Travel & Tourism industry is double the size of automotive manufacturing and roughly one-third larger than chemicals manufacturing, according to the latest research released by the WTTC at the WTTC 12th Global Summit in Japan.

The travel sector’s direct contribution to world GDP of US$2 trillion (2.8%) is more than double the GDP of automotive manufacturing and one-third larger than the global chemicals industry, according to the research.

Travel & Tourism generates roughly the same GDP as the global education and communications sectors, and about half that of the global banking and financial services industry.

The sector’s total contribution to world GDP of US$6.3trillion (9.1%) in 2011 compares with 8% contribution of automotive manufacturing and mining.

Travel & Tourism directly contributes more to GDP than automotive manufacturing in every region of the world, three times more in the Americas and twice as much in Europe.

The sector’s contribution to GDP is larger than the chemicals industry in every world region except Asia.

David Scowsill, president and CEO, WTTC explains: “The results are extraordinary. Within our industry we have always known that Travel & Tourism is a vast contributor to economic growth and job creation.

“These figures bear out just how significant – twice the size of the global automotive manufacturing sector; employing one third more people than the global financial services industry.

“These figures prove beyond any doubt that it is time that the world’s Governments really sit up and take notice of the Travel & Tourism industry.”

The findings also highlight tourism as a top job creator (after education) with an average of 50 jobs generated by US$1 million in spend – twice as many jobs as created by financial services, communications and auto manufacturing..

Scowsill added: “As a driver of economic recovery and growth in a very turbulent time, the industry stands apart for the sheer scale of its ability to create jobs and growth in every part of the globe.”

Travel & Tourism sustained 255 million jobs in 2011, 1 in 12 of all jobs in the world.

In particular the research – which was undertaken by Oxford Economics – highlights the importance of Travel & Tourism in Japan, demonstrating that Travel & Tourism directly generates over 80% more jobs than the automotive manufacturing sector.

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Tourism Best Practice Missions

by gmist on March 27, 2012

Tourism Best Practice Missions

The Atlantic Canada Opportunities Agency and Tourism Industry Association of New Brunswick are pleased to be offering a full slate of Best Practice Missions this spring. Best Practices Missions provide tourism planners and operators with first-hand industry knowledge and information on development and marketing models which exemplify such attributes as quality, high productivity,experiential travel, sustainable tourism practices, and motivation to travel.

Trails and Partnerships
April 9th – April 14th
The Great Allegheny Passage (GAP)is a trail that offers 135 miles of hiking and biking between Cumberland, MD, and Duquesne, PA, near Pittsburgh.

Experiential Cuisine
April 16th – April 21st
Niagara-on-the-Lake and South West Ontario, Ontario
Research tells us there is a growing demand for travel experiences that include food and more travelers are seeking locally sourced foods and information about the characters responsible for their growth and presentation.

Experiential Tourism
April 29th – May 4th
Riding Mountain National Park and Winnipeg, Manitoba
A great proportion of visitors in Atlantic Canada are looking for tourism “experiences” – this mission will concentrate on interactive tourism experiences and packaging.

Season Extension
May 7th – May 11th
Cape Cod, New Hampshire and Maine, USA
This mission will explore extending the fall season, encouraging travel in the spring season and will visit a destination that demonstrates successful, innovative, season extension initiatives that can be applied in Atlantic Canada.

To learn more about these exciting opportunities visit the Tourism Best Practices website at www.tourismbestpractices.com/

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