The Fall 2015 Tourism Best Practices Missions are now open for registration
(1) Mission Title: Season Extension
Date: Oct 21 – 26, 2015
Location: Edmonton and Jasper, Alberta
Changing visitor travel patterns have provided Atlantic Tourism operators with an incredible opportunity to extend their operations well into the fall/early spring or even become year round operations. Understanding the travel motivators for visitors outside of “peak” tourism season is key to developing a sustainable tourism industry. It will provide industry and government the opportunity to work towards targeted packaging opportunities and unique seasonal events to draw people to Atlantic Canada Destinations!
The Edmonton/Jasper region of Alberta have been working to provide season extension opportunities to bridge the gaps between the summer season and ski season in the mountains. The purpose of this mission is to showcase a range of urban and rural experiences and events that have helped bridge those seasonal gaps.
(2) Mission Title: Seacoasts – Coastal Tourism
Dates : Oct 25 – 30, 2015
Location: Maine, USA
For over 100 years visitors to Atlantic Canada have been drawn to our unique seacoasts. Home to incredible natural assets and rich cultural traditions the sea is what sustains much our tourism industry in the region. During this mission participants will be exposed to one of the most visited seacoasts in North America. The Gulf of Maine is a truly unique part of Maine, with its rugged coastline and rich maritime history. Visitors to the region will find rustic fishing villages, lighthouses and long, sandy beaches; a wealth of museums and historic architecture – and a vibrant art scene with theatre, dance and rich and delectable food experiences.
(3) Mission Title: Culinary – “Foodie” Tourism
Dates: Nov 1 -6, 2015
Location: Maine, USA
A great proportion of visitors to Atlantic Canada are looking for great food experiences. They want unique food and drink experiences linked to what we grow and harvest from both the land and sea. With such a heightened emphasis on the “foodie” experience there exists an opportunity for Atlantic Canadian destinations to share their culture and history through food and drink. This mission will concentrate on how destinations have created foodie experiences that highlight their regions and engage the visitor in unique ways.
The Spring 2015 Tourism Best Practices are now open for nomination – see below:
(1) Mission Title: Emerging Trends in Food and Drink – Growing the Artisanal Distillery and Micro-Brewery Market
Date: April 26 – May 1, 2015
Location: Vancouver, Squamish, BC – Seattle, Washington, USA
The rapid growth of the craft brewery and artisanal distillery market in North America provides a great growth opportunity for the Atlantic Canadian Tourism Industry. Already home to some award winning distilleries and micro-breweries, there exists an opportunity to expand how visitors/consumers experience these businesses and how we create vibrant destinations that showcase these hand crafted local products. Join us on a five day learning experience that will take us from Vancouver/Squamish, BC to Seattle Washington where you will be exposed to some of the greatest food and drink destinations in North America. Led by the renowned Artisanal Craft Distilling Institute you will be exposed to distillery and micro-brewery businesses, farmers/ag producers, restaurateurs and the DMO agencies that help create these very unique partnerships.
(2) Mission Title: Heritage and Culture -Marketing Cultural and Natural Heritage Designations
Dates : May 10 – 15, 2015
Location: Ottawa – Perth, Ontario
Atlantic Canada is renowned for its cultural and natural heritage. Home to numerous UNESCO World Heritage Sites, Biospheres and National and Provincial Historic sites, Atlantic Canada should be well positioned to share with visitors their culture and heritage. However what do those designations really mean at the end of the day and are we making full use of them in how we develop and position our products? Join us on a five-day learning experience where you will be exposed to how organizations, businesses and communities embrace their cultural assets and maximize them for the benefit of all. The National Capital Region and the Frontenac Arch Biosphere Reserve region offer a unique opportunity to experience and learn about cultural and natural heritage designations and their impact on tourism development and community engagement.
(3) Mission Title: Tourism Community Development – The Gros Morne Model
Dates: May 24 – 28, 2015
Location: Gros Morne, Newfoundland and Labrador
Behind every great destination there exists a great organization. One that has the ability to collaborate, inspire and at the end of the day get things done! For over two decades people have been hearing about this organization called the Gros Morne Cooperating Association (GMCA) and all the great things it does. Well here is your opportunity to see behind the curtain. Join us on a four day journey where you will be exposed to the jewels of Gros Morne while learning how this small non-profit has become a million dollar social enterprise working to support communities not only in Gros Morne but clear across Canada!