The Spring 2015 Tourism Best Practices are now open for nomination – see below:
(1) Mission Title: Emerging Trends in Food and Drink – Growing the Artisanal Distillery and Micro-Brewery Market
Date: April 26 – May 1, 2015
Location: Vancouver, Squamish, BC – Seattle, Washington, USA
The rapid growth of the craft brewery and artisanal distillery market in North America provides a great growth opportunity for the Atlantic Canadian Tourism Industry. Already home to some award winning distilleries and micro-breweries, there exists an opportunity to expand how visitors/consumers experience these businesses and how we create vibrant destinations that showcase these hand crafted local products. Join us on a five day learning experience that will take us from Vancouver/Squamish, BC to Seattle Washington where you will be exposed to some of the greatest food and drink destinations in North America. Led by the renowned Artisanal Craft Distilling Institute you will be exposed to distillery and micro-brewery businesses, farmers/ag producers, restaurateurs and the DMO agencies that help create these very unique partnerships.
(2) Mission Title: Heritage and Culture -Marketing Cultural and Natural Heritage Designations
Dates : May 10 – 15, 2015
Location: Ottawa – Perth, Ontario
Atlantic Canada is renowned for its cultural and natural heritage. Home to numerous UNESCO World Heritage Sites, Biospheres and National and Provincial Historic sites, Atlantic Canada should be well positioned to share with visitors their culture and heritage. However what do those designations really mean at the end of the day and are we making full use of them in how we develop and position our products? Join us on a five-day learning experience where you will be exposed to how organizations, businesses and communities embrace their cultural assets and maximize them for the benefit of all. The National Capital Region and the Frontenac Arch Biosphere Reserve region offer a unique opportunity to experience and learn about cultural and natural heritage designations and their impact on tourism development and community engagement.
(3) Mission Title: Tourism Community Development – The Gros Morne Model
Dates: May 24 – 28, 2015
Location: Gros Morne, Newfoundland and Labrador
Behind every great destination there exists a great organization. One that has the ability to collaborate, inspire and at the end of the day get things done! For over two decades people have been hearing about this organization called the Gros Morne Cooperating Association (GMCA) and all the great things it does. Well here is your opportunity to see behind the curtain. Join us on a four day journey where you will be exposed to the jewels of Gros Morne while learning how this small non-profit has become a million dollar social enterprise working to support communities not only in Gros Morne but clear across Canada!
Are you looking for ways to gain an edge in the tourism industry? Share your business, your community or your landscape in memorable ways with your ideal guests? What would it be like if you could tap into new customer’s and add new products to your inventory that bring to life the special things in your own backyard?
The Edge of the Wedge is the first program in Canada to offer the kind of full immersion and hands on experiences to develop new skills in experiential travel products and community collaboration. There is a global shift taking place in how visitors want to experience their destinations. People want to be connected, to understand and experience local culture and traditions in low impact and sustainable ways. The opportunity we have as operators and service providers is to create engaging visitor experiences in ways that allow for an intimate connection with people and places!
The Edge of the Wedge will show you how to create engaging visitor experiences and more! You’ll find out how to create and deliver new experiences for different types of visitors, learn how this leads to increased revenues and a stronger competitive positioning, develop long-lasting community partnerships, and align your company or community strategically with your regional and provincial tourism marketing strategy.
It’s an innovative program where you learn to think like a traveller by participating in a number of authentic Atlantic Canadian experiences.
- Using a variety of engaging learning techniques, you’ll discuss the business opportunities, receive the rationale and tools like costing and pricing spreadsheets, and learn from business frameworks that you can use to create and sell experiences for your business, community, organization and destination.
- Bring two or three members from your community to this course. As a “cluster”, you’ll find that you can go back to your community not just with ideas, but with best practices, and an expanded network of other operators who “get it”.
- We think that one of the most enjoyable aspects of this course is that you will meet many of the tourism partners in the Gros Morne area, who want to share their successes as a result of putting into practice experiential travel techniques and principles.
- And, yes, we will get you out into the national park, which will act as our living laboratory over the four days.
Why GMIST and Edge?
The Gros Morne Institute for Sustainable Tourism is located in Gros Morne National Park, a UNESCO world heritage site. This is a spectacular landscape full of grandeur, geological wonders, and people who love to share their culture and region with visitors. We would like to invite you to come “to the Edge” where you’ll step off into a world of possibilities. This course is not for the faint of heart. If you want access to an intensive professional development program which marries passion and intention, in the world of tourism, you’ve found it!
Dates: April 13-16, 2015
Price: $999.00 plus HST
Location: Rocky Harbour, NL
Funding Available: GMIST provides 50% assistance (Maximum $1000.00) for the GMIST Edge of the Wedge course to qualified Atlantic Canadian tourism operators for tuition, travel, meals, and accommodations. You may also qualify for a further 25% from your provincial tourism department! To be eligible you must be a for profit or not for profit tourism business or attraction. Municipal, provincial and Federal agencies are not eligible. There are a limited number of subsidies available so apply early. If you believe you are eligible for a subsidy apply now by filling out this form! Please note you are responsible for contacting your provincial tourism departments to inquire about the 25% provincial subsidy.