The Art of the Experience – How to Leverage Community Resources for Successful Visitor Focused Destinations/Businesses
Date: Nov 16 -21, 2014
Location: North Bay, South River, Haliburton, ON
Over the past decade Todd Lucier has helped shape the tourism industry in Atlantic Canada through his facilitation in the Edge of the Wedge Program at GMIST. Now join us as we spend the week with Todd, his staff and surrounding community to learn how a remote and rural community has built a world class experiential tourism offering. Centred at Todd’s Northern Edge Algonquin Retreat on the Edge of Algonquin Park, participants will experience first hand how an off the grid eco-lodge is crafting unique and targeted visitor experiences. Learn how Todd and his local community have leveraged their resources to build new and exciting visitor experiences and the importance of community collaboration.
The purpose of this mission is to showcase a range of tourism experiences and tourism providers that demonstrate Best Practices in culinary, cultural, experiential, and nature tourism - in this case under the umbrella of sustainable tourism. The activities will involve a combination of physical activity, cultural interaction and engaging with nature companies who are well known and respected in the Explorer’s Edge region. Accommodation from November 17-20th (three nights) will be based at Northern Edge Algonquin, a solar powered nature retreat that will provide foundational learning experiences which target all four of the mission themes. From this base, we will visit several destinations and companies in the region, learning from each organization’s key success stories, lessons learned and business practices.
Target participants: Accommodation Owners, Adventure Tour Operators, Experiential Tour Operators, Eco-Tour Operators, Culinary Operators, Economic/Tourism Development Officers and Regional Development Corporations.
Please Note this is only open to Atlantic Canadian Tourism Businesses and Destinations! You may be eligible for a 50% subsidy from GMIST/GMCA as well as 25% subsidy from provincial departments to attend this Best Practices Mission.
Are you looking for ways to gain an edge in the tourism industry? Share your business, your community or your landscape in memorable ways with your ideal guests? What would it be like if you could tap into new customer’s and add new products to your inventory that bring to life the special things in your own backyard?
The Edge of the Wedge is the first program in Canada to offer the kind of full immersion and hands on experiences to develop new skills in experiential travel products and community collaboration. There is a global shift taking place in how visitors want to experience their destinations. People want to be connected, to understand and experience local culture and traditions in low impact and sustainable ways. The opportunity we have as operators and service providers is to create engaging visitor experiences in ways that allow for an intimate connection with people and places!
The Edge of the Wedge will show you how to create engaging visitor experiences and more! You’ll find out how to create and deliver new experiences for different types of visitors, learn how this leads to increased revenues and a stronger competitive positioning, develop long-lasting community partnerships, and align your company or community strategically with your regional and provincial tourism marketing strategy.
It’s an innovative program where you learn to think like a traveller by participating in a number of authentic Atlantic Canadian experiences.
- Using a variety of engaging learning techniques, you’ll discuss the business opportunities, receive the rationale and tools like costing and pricing spreadsheets, and learn from business frameworks that you can use to create and sell experiences for your business, community, organization and destination.
- Bring two or three members from your community to this course. As a “cluster”, you’ll find that you can go back to your community not just with ideas, but with best practices, and an expanded network of other operators who “get it”.
- We think that one of the most enjoyable aspects of this course is that you will meet many of the tourism partners in the Gros Morne area, who want to share their successes as a result of putting into practice experiential travel techniques and principles.
- And, yes, we will get you out into the national park, which will act as our living laboratory over the four days.
Why GMIST and Edge?
The Gros Morne Institute for Sustainable Tourism is located in Gros Morne National Park, a UNESCO world heritage site. This is a spectacular landscape full of grandeur, geological wonders, and people who love to share their culture and region with visitors. We would like to invite you to come “to the Edge” where you’ll step off into a world of possibilities. This course is not for the faint of heart. If you want access to an intensive professional development program which marries passion and intention, in the world of tourism, you’ve found it!
Dates: Oct 20 – 23, 2014
Price: $999.00 plus HST
Location: Rocky Harbour, NL
Funding Available: GMIST provides 50% assistance (Maximum $1000.00) for the GMIST Edge of the Wedge course to qualified Atlantic Canadian tourism operators for tuition, travel, meals, and accommodations. You may also qualify for a further 25% from your provincial tourism department! To be eligible you must be a for profit or not for profit tourism business or attraction. Municipal, provincial and Federal agencies are not eligible. There are a limited number of subsidies available so apply early. If you believe you are eligible for a subsidy apply now by filling out this form! Please note you are responsible for contacting your provincial tourism departments to inquire about the 25% provincial subsidy.