Guide Books vs E-Books

by gmist on August 16, 2010

Lonely Planet has just launched its new Discover e-book series in a move to meet iPad-hero-leftthe demand for more electronic guide book material.  These new e-books are specifically designed for Apple’s iPad and incorporate a much more interactive approach then past digital guides that generally relied upon PDF technology.  Lonely Planet realized that people like to skip around in travel books, make notes on pages and generally go where they want.  The launch of this series allows people that flexbility with a whole host of other cool things you can do all in one platform and applications.  You can read more about this new technology at MSNBC.com.

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How to Generate User Content

July 30, 2010

The explosion of social media sites over the past five years has allowed consumers to share their thoughts and travel stories with millions of people with the push of a post button. Successful businesses have learned how to harness that appetite to share from consumers to develop some really unique and bold customer driven [...]

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‘Greenwashing’ no longer enough for businesses

July 28, 2010

There was a great article on MSNBC.com the other day on greenwashing.  In it the writer talks about the implications the oil spill in the Gulf has had on companies who have promoted themselves as ‘Green’.  The article looks at the transition BP took going from British Petroleum to BP and using the pitch of [...]

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Certifying Sustainable Tourism

July 27, 2010

There has been lots of news recently with the work towards potentially establishing a national tourism certification program in Canada.  In a more recent post I linked through to the work that ETHOS is doing in British Columbia, on piloting a certification program that may be rolled out across the country in the future.  To [...]

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Happy Parks Day!

July 19, 2010

Today is Canada’s Parks day an opportunity to get out and celebrate our great Canadian Parks.  This year also happens to be the 125th anniversary for Parks Canada.   In recognition of the day, Parks Canada has introduced a new Parks Canada Discovery Pass.
As part of today’s Parks Day celebrations, the Honourable Jim Prentice, Minister of the [...]

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ETHOS Leading British Columbia Pilot of National Sustainable Tourism Certification Program for Canada

July 13, 2010

ETHOS plays a pivotal role on CSTAC, the Canadian Sustainable Tourism Advisory Council initially created by the Canadian Tourism Industry Association of Canada.
ETHOS and British Columbia were chosen to lead the development of the Canadian Based National Sustainable Tourism Certification Program in collaboration with Green Tourism UK Ltd.
Over 100 operators from across British Columbia have [...]

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Reaching New Markets in Canada’s Two Official Languages

July 12, 2010

Reach further with your marketing and promotional materials!   There is a great opportunity for small tourism operators in the Atlantic Region to translate their promotional/web/marketing materials into one of Canada’s two official languages through a translation assistance program. This program will provide financial assistance up to 75% of the total costs for the service. Don’t [...]

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GMIST Grad Wins Sustainable Tourism Award

July 7, 2010

Sustainable Tourism 2010
 A few months ago GMIST had the privilege to work with the Southwest Nova Biosphere Reserve Association on some initiatives around the UNESCO Biosphere in Southwest Nova Scotia.  The Southwest Nova Biosphere Reserve is a UNESCO designated, internationally recognized and unique region of natural and cultural heritage.  The reserve comprises lands in the [...]

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Save the Earth Club

July 2, 2010

No Bossy Adults Allowed!
“You can help if you want but if you are bossy you can’t join.”  That was what I was told by these three little girls, from the Save the Earth Club, (pictured above) last week while I was in Rocky Harbour, NL.  I was blown away with the insight these three young activists [...]

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