Past Missions

2015 Past Missions

(1) Mission Title: Emerging Trends in Food and Drink – Growing the Artisanal Distillery and Micro-Brewery Market 
Date:   April 26 – May 1, 2015
Location:   Vancouver, Squamish, BC – Seattle, Washington, USA

The rapid growth of the craft brewery and artisanal distillery market in North America provides a great growth opportunity for the Atlantic Canadian Tourism Industry.   Already home to some award winning distilleries and micro-breweries, there exists an opportunity to expand how visitors/consumers experience these businesses and how we create vibrant destinations that showcase these hand crafted local products.   Join us on a five day learning experience that will take us from Vancouver/Squamish, BC to Seattle Washington where you will be exposed to some of the greatest food and drink destinations in North America.  Led by the renowned Artisanal Craft Distilling Institute you will be exposed to distillery and micro-brewery businesses, farmers/ag producers, restaurateurs and the DMO agencies that help create these very unique partnerships.

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(2) Mission Title: Heritage and Culture -Marketing Cultural and Natural Heritage Designations
Dates : May 10 – 15, 2015
Location: Ottawa – Perth, Ontario

Atlantic Canada is renowned for its cultural and natural heritage.  Home to numerous UNESCO World Heritage Sites, Biospheres and National and Provincial Historic sites, Atlantic Canada should be well positioned to share with visitors their culture and heritage.    However what do those designations really mean at the end of the day and are we making full use of them in how we develop and position our products?  Join us on a five-day learning experience where you will be exposed to how organizations, businesses and communities embrace their cultural assets and maximize them for the benefit of all.   The National Capital Region and the Frontenac Arch Biosphere Reserve region offer a unique opportunity to experience and learn about cultural and natural heritage designations and their impact on tourism development and community engagement.

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(3) Mission Title: Tourism Community Development – The Gros Morne Model
Dates: May 24 – 28, 2015
Location: Gros Morne, Newfoundland and Labrador

Behind every great destination there exists a great organization. One that has the ability to collaborate, inspire and at the end of the day get things done! For over two decades people have been hearing about this organization called the Gros Morne Cooperating Association (GMCA) and all the great things it does. Well here is your opportunity to see behind the curtain. Join us on a four day journey where you will be exposed to the jewels of Gros Morne while learning how this small non-profit has become a million dollar social enterprise working to support communities not only in Gros Morne but clear across Canada!

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